Here is to setting the scene…take a look.

Thanks TEDEd

Ok, so what is Web 2.0, Web 3.0 and Information Architecture?

Web 2.0 is the second stage of evolution of the World Wide Web (WWW). WWW use to be a platform that simply provided users with static web pages, however with Web 2.0 these fixed pages have evolved into active or user-generated content. Users are no longer passively viewing content on websites but are now creating conversations and expanding messages via numerous social mediums.

Through Web 2.0 we can now “create, edit, rate, and tag content at will, which provides other users with new information and guides the relevance of what is important to the overall community.” It has the power “to build momentum, obtain critical mass, and contribute to ongoing collaboration”

The benefits of Web 2.0: 

  • It is an effortless and flexible platform for exchange
  • It promotes and increases social interactivity, particularly between users and sites
  • It creates and sustains collective communities
  • It enables users to control data and actively contribute to websites
  • It engages with a range of services such as Really Simple Syndication (RSS) feeds, which allows users to connect and view data in unimaginable ways

Web 3.0, otherwise known as the Semantic Web* can be understood as the expansion of Web 2.0, however in Nova Spivack’s eyes, an Internet visionary!, it is a form of connective intelligence. A platform that links data, notions, applications and eventually people together. 

* More on the Semantic Web in my next post!

Information Architecture (IA):

As described by Dr Pauleen. IA is the…

  • Structural design of shared information environments
  • Combination of organization, labeling, search, and navigation systems within web sites and intranets
  • Art and science of shaping information products and experiences to support usability and findability

I would like to insert that IA also focuses on bringing the principles of planning and architecture to the Web/digital scene in order to…

  • Woo and grab the attention of a specific target audience
  • Create and publicise an appropriate brand image for businesses

Hope this has given you some form of insight to our WWW situation! Here’s some questions…I would love to hear from you.

  • Have you ever used Web 2.0 to collaborate? I’m totally sure you have so please share!
  • What conversations do you tend to create or expand on Web 2.0? Personally, I’m always tagging my mates to @natgeo images via Instagram as I know they will find them rather amusing.


Informit. (2009, October 29). The Relationship Between Web 2.0 and Social Networking. Retrieved from http://www.informit.com/articles/article.aspx?p=1400615

Pauleen, D. (2016). 157.204 Social Media Networks for Business [Lecture notes]. Albany, New Zealand: School of Management, Massey University.


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