The Semantic Web (Web 3.0).

Background

Like I promised this post will give you a deeper look into the Semantic Web…

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This is how we work and play today.

So what is Web 3.0?

“Web 3.0 will be the next logical step in the evolution of the Internet.  For Web 1.0 and 2.0, the Internet is trapped within the physical walls of the computer, but as more devices become connected to the Web, such as smartphones, cars, and other household appliances, the Internet will be set free and become omnipresent.  Devices will be able to exchange data between each other and even generate new information. The Internet will be able to perform tasks faster and more efficiently, such as search engines being able to search for the actual individual users interests, and not just for the keyword typed into search engines.”

Google CEO Eric Schmidt described that Web 3.0 relates to various applications being joined together, allowing data to flow effortlessly from a cloud service through to numerous devices. He explained that “these applications will make the user generated content that Web 2.0.created able to be personalized and managed more efficiently.” Furthermore that we are to think of it as a personalized mashup of information coming from multiple places provided by applications that are intelligent enough to sift through it knowing our interests…and presented to us in the format we prefer.” This is pretty amazing right?! But also maybe a tad freaky…more on this notion (Artificial Intelligence) in the next post.

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The WWW evolution 

I honestly can’t believe we’re now in the era of the Semantic Web (Web 3.0)! It is the next revolutionary development and extension of the WWW.

  • Connecting data from one source to another source
  • Allowing computers to perform increasingly sophisticated tasks on our behalf
  • Assisting large corporations with data management
  • Helping senders of a message format their text in a way that produces meaning
  • Forming valuable digital relationships
  • Linking the sender, receiver and message to a common subject
  • Making content more relevant to individuals

Web 3.0 is an extremely complex system (having numerous definitions), providing a common foundation that allows information to be shared and rehashed across various platforms, organisations and societal boundaries. Yet, I would suggest that the very basic idea of it…

“is to add meaning to Web content in such a way that computers can process the content to execute tasks using powerful new applications and services.” 

Acknowledging this…I also reckon Web 3.0 offers businesses a unique opportunity to be free from the confines of Web 1.0 and Web 2.0 and to use social media in a way that not only helps them to communication effectively but also sustains their connection with consumers on the go. That being said, before a business can jump into the mobility benefits of the Semantic Web they need to know what specific social channel will work to accomplish their objectives.  

So here’s a solid display of what companies should think about when selecting an appropriate social channel for their dealings. 

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Who? How? What?

All going well they can use more than one application to gain a greater reach, seeing that the Semantic Web enables these social channels to speak to one another simultaneously across a range of devices.

Here’s also a nice concise set of what businesses should and should not do in relation to using social media. I think this would really help businesses enter the new semantic scene on the right foot.

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Do’s and Don’ts – Come on strategise

Before I say goodbye, there is something that we need to consider about Web 3.o…it’s future really depends on the economics, politics, culture and technology at hand. These are the fundamental components that evoke and demand change to which I can’t help but think that every step forward in the digital world makes more and more room for collaboration. What do you guys think?

References:

Matusky, R. (2015,  April 3). Web 2.0 vs. Web 3.0 – What Really is the Difference? [Web log post]. Retrieved from http://randymatusky.com

ArteWorks SEO. (2008, October 20). Real Web 3.0 Perspective. Strategy, Web Analytics and PPC Advertising [Web log post]. Retrieved from http://www.arteworks.biz/ljebbia/labels/web%203.0.html

Anderson, P. (2012). Web 2.0 and beyond: Principles and technologies. CRC Press,Boca Raton, FL pp. 295-315.

 

 

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