IoT & A.I.



Internet of Things (IoT):

“is about connecting physical objects* to the Web/Internet and one way of understanding it is that if Web 2.0 is all about connecting people, then version 3.0 might be about connecting things to things and people to things” (p. 311).

*These tangibles objects are things like smartphones, laptop computers and tablets.

What’s more the IoT can go beyond these somewhat traditional gadgets to a vast range of devices that connect to the Internet to communicate and interact with the outside world. Through the Semantic Web (Web 3.0) the IoT comes alive and allows individuals to fuse their digital and physical lives together. This is so cool and crazy! I love the synchronous world that we live in today.

An example of Web 3.0 and the IoT working together, hand in hand, would be…writing an article on a a computer, sending it to a friend to read via Google Doc and then checking their feedback online on your iPhone. The IoT has made our lives super efficient and enables us to stay online forever. What do you guys think of this? Good or Bad?

All in all, I reckon businesses benefit from this greatly, seeing that 24/7 online activity can increase their productivity and collaboration, allowing them to work across different timezones. However, having the ability to work anywhere at any time can be a heavy yoke to carry, causing the lines between work and play to become a tad blurry…don’t you reckon?


Artificial Intelligence (A.I.):

A.I. is the simulation of human intelligence processes by machines/computer systems. This intelligence gives a machine the ability to reason, plan, learn, communicate, perceive, move and control objects. Now that we understand Web 2.0, Web 3.0 and IoT we can see how A.I. innately comes into the scene and revolutionises the way we exist, think and act.

New Media Writer Clay Shirky said that the Semantic Web is A.I. researchers witness protection program and I would agree! He explained that with Web 3.0…

 “instead of making machines think like people we can describe the world in terms that machines were good at thinking about” so that they can help us to function in the world with greater ease.

Examples of today’s A.I. would be GPS and Siri, pretty much anytime computers are involved in a process or situation there is a chance A.I is too.

Looking at A.I. in a positive light the “goal is not so much about building a software agent that will fully understand a situation in a human way” (p.297)  but rather it’s about creating software that will influence our daily lives in an efficient way. Alternatively, yes, A.I. could replace us all in some way or form thus proving to be a very scary road to entertain. Yikes!

Questions for you…please share and tell!

  • When it comes to the notion of A.I. are you a skeptic or an enthusiast?
  • Do you reckon today we spend too much time in the fantastical world rather than in our real lives?

Check this out for more A.I. information, its super interesting:

Hold up hold up hold up…just when you think we’ve arrived we actually haven’t. I must make a shout out to Web 4.0 and Web 5.0 as they’re out there.

Web 4.0 is know as the “Mobile Web” and relates to our current mobile environment. It links all our gadgets in the real and digital world in real-time.

Web 5.0 on the other hand is know as the “Emotional Web”. It is open, connected, intuitive and still evolving. 

It “will be about the (emotional) interaction between humans and computers. The interaction will become a daily habit for a lot of people based on neurotechnology. For the moment web is “emotionally” neutral, which means web does not perceive the users feel and emotions.”

Nonetheless the time will come when we will interact with content that interacts with our emotions and changes with our reactions. This is what the future has in store for us and it’s pretty thrilling. Don’t you think?


Anderson, P. (2012). Web 2.0 and beyond: Principles and technologies. CRC Press,Boca Raton, FL pp. 295-315.

Webopedia. (2016). IoT – Internet of Things. Retrieved from.

Flat World Business. (2016). Web 1.0 vs Web 2.0 vs Web 3.0 vs Web 4.0 vs Web 5.0 – A bird’s eye on the evolution and definition. Retrieved from



The Semantic Web (Web 3.0).


Like I promised this post will give you a deeper look into the Semantic Web…


This is how we work and play today.

So what is Web 3.0?

“Web 3.0 will be the next logical step in the evolution of the Internet.  For Web 1.0 and 2.0, the Internet is trapped within the physical walls of the computer, but as more devices become connected to the Web, such as smartphones, cars, and other household appliances, the Internet will be set free and become omnipresent.  Devices will be able to exchange data between each other and even generate new information. The Internet will be able to perform tasks faster and more efficiently, such as search engines being able to search for the actual individual users interests, and not just for the keyword typed into search engines.”

Google CEO Eric Schmidt described that Web 3.0 relates to various applications being joined together, allowing data to flow effortlessly from a cloud service through to numerous devices. He explained that “these applications will make the user generated content that Web 2.0.created able to be personalized and managed more efficiently.” Furthermore that we are to think of it as a personalized mashup of information coming from multiple places provided by applications that are intelligent enough to sift through it knowing our interests…and presented to us in the format we prefer.” This is pretty amazing right?! But also maybe a tad freaky…more on this notion (Artificial Intelligence) in the next post.


The WWW evolution 

I honestly can’t believe we’re now in the era of the Semantic Web (Web 3.0)! It is the next revolutionary development and extension of the WWW.

  • Connecting data from one source to another source
  • Allowing computers to perform increasingly sophisticated tasks on our behalf
  • Assisting large corporations with data management
  • Helping senders of a message format their text in a way that produces meaning
  • Forming valuable digital relationships
  • Linking the sender, receiver and message to a common subject
  • Making content more relevant to individuals

Web 3.0 is an extremely complex system (having numerous definitions), providing a common foundation that allows information to be shared and rehashed across various platforms, organisations and societal boundaries. Yet, I would suggest that the very basic idea of it…

“is to add meaning to Web content in such a way that computers can process the content to execute tasks using powerful new applications and services.” 

Acknowledging this…I also reckon Web 3.0 offers businesses a unique opportunity to be free from the confines of Web 1.0 and Web 2.0 and to use social media in a way that not only helps them to communication effectively but also sustains their connection with consumers on the go. That being said, before a business can jump into the mobility benefits of the Semantic Web they need to know what specific social channel will work to accomplish their objectives.  

So here’s a solid display of what companies should think about when selecting an appropriate social channel for their dealings. 


Who? How? What?

All going well they can use more than one application to gain a greater reach, seeing that the Semantic Web enables these social channels to speak to one another simultaneously across a range of devices.

Here’s also a nice concise set of what businesses should and should not do in relation to using social media. I think this would really help businesses enter the new semantic scene on the right foot.


Do’s and Don’ts – Come on strategise

Before I say goodbye, there is something that we need to consider about Web 3.o…it’s future really depends on the economics, politics, culture and technology at hand. These are the fundamental components that evoke and demand change to which I can’t help but think that every step forward in the digital world makes more and more room for collaboration. What do you guys think?


Matusky, R. (2015,  April 3). Web 2.0 vs. Web 3.0 – What Really is the Difference? [Web log post]. Retrieved from

ArteWorks SEO. (2008, October 20). Real Web 3.0 Perspective. Strategy, Web Analytics and PPC Advertising [Web log post]. Retrieved from

Anderson, P. (2012). Web 2.0 and beyond: Principles and technologies. CRC Press,Boca Raton, FL pp. 295-315.





Here is to setting the scene…take a look.

Thanks TEDEd

Ok, so what is Web 2.0, Web 3.0 and Information Architecture?

Web 2.0 is the second stage of evolution of the World Wide Web (WWW). WWW use to be a platform that simply provided users with static web pages, however with Web 2.0 these fixed pages have evolved into active or user-generated content. Users are no longer passively viewing content on websites but are now creating conversations and expanding messages via numerous social mediums.

Through Web 2.0 we can now “create, edit, rate, and tag content at will, which provides other users with new information and guides the relevance of what is important to the overall community.” It has the power “to build momentum, obtain critical mass, and contribute to ongoing collaboration”

The benefits of Web 2.0: 

  • It is an effortless and flexible platform for exchange
  • It promotes and increases social interactivity, particularly between users and sites
  • It creates and sustains collective communities
  • It enables users to control data and actively contribute to websites
  • It engages with a range of services such as Really Simple Syndication (RSS) feeds, which allows users to connect and view data in unimaginable ways

Web 3.0, otherwise known as the Semantic Web* can be understood as the expansion of Web 2.0, however in Nova Spivack’s eyes, an Internet visionary!, it is a form of connective intelligence. A platform that links data, notions, applications and eventually people together. 

* More on the Semantic Web in my next post!

Information Architecture (IA):

As described by Dr Pauleen. IA is the…

  • Structural design of shared information environments
  • Combination of organization, labeling, search, and navigation systems within web sites and intranets
  • Art and science of shaping information products and experiences to support usability and findability

I would like to insert that IA also focuses on bringing the principles of planning and architecture to the Web/digital scene in order to…

  • Woo and grab the attention of a specific target audience
  • Create and publicise an appropriate brand image for businesses

Hope this has given you some form of insight to our WWW situation! Here’s some questions…I would love to hear from you.

  • Have you ever used Web 2.0 to collaborate? I’m totally sure you have so please share!
  • What conversations do you tend to create or expand on Web 2.0? Personally, I’m always tagging my mates to @natgeo images via Instagram as I know they will find them rather amusing.


Informit. (2009, October 29). The Relationship Between Web 2.0 and Social Networking. Retrieved from

Pauleen, D. (2016). 157.204 Social Media Networks for Business [Lecture notes]. Albany, New Zealand: School of Management, Massey University.




Now, I know you know what blogs are…but what the heck let me share.

“Blogs are the social media equivalent of personal web pages and can come in a multitude of different variations, from personal diaries describing the author’s life to summaries of all relevant information in one specific content area”

 Check these out for example:

 Top blogs contain:

  • A clear voice that is keen on a particular subject
  • A captivating style (name, themes, images, videos and colour palettes)
  • Accessible features (widgets and links)
  • Regular posts
  • Share buttons (categories, tags and feeds)
  • An engaged audience (comments and discussion)

Blogs are used to elevate ones digital presence, whether it is an individual who wants to speak their mind or a business who wants to increase their visibility and spread their message to make a buck. Blogs can encompass all that social media has to offer to which bloggers can use social media to…

  • Gain followers
  • Create a network
  • Market their subject matter
  • Build an online presence
  • See what others are talking about
  • Stay up-to-date with what’s occurring in their field of interest

Social media opens the door to collaboration and allows bloggers to gain a greater reach and influence then ever before.

In today’s technologically advance atmosphere, businesses have the chance to communicate, cooperate, collaborate and connect with their desired market. They  are also able to utilise blogs to disseminate their message in a way that they see fit. Businesses can send messages into society…

“without external editors, reviewers, or perspectives being interjected. They can control which reader comments are posted and which are displayed.”

What’s more, start up businesses can create and use blogs as a form of low-cost advertising. They can pretty much increase their reputation and voice in society for free! Cool huh!

So…if you have any mates who have or are interested in opening a business why don’t you tell them to start a blog and send them the link to the video below. It will certainly benefit their goals.


Kaplan, A.M. & Haenlein, M. (2010). Users of the world untie! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.

McHaney, R. (2013). Blogging for Business. Web 2.0 and Social Media for Business (2nd ed). 34-69.

The Fundamentals.



We tweet, we like, we post, we tag, we comment, we follow…we collaborate.

Like the symbols and letters on a keyboard, today we have an infinite collection of social media (SM) platforms right at our fingertips. From Facebook, an infamous social networking service that facilitates online conversations to Stumbleupon, a web search engine that provides its users with web content that is suited to their interests. Honestly, we fancy it we got it! There are a myriad of options freely accessible to us and they offer us numerous ways to stay connected and state our mind.

Since the late 1990s SM has gradually progressed into a medium we simply cannot exist without. As a radical form of interactive communication it grips a range of digital tools that allows us to exchange information online. SM includes…

“all the Internet-enabled capabilities for communicating through different means – audio, video, text, images and every other combination or permutation imaginable.” (p.44)

Pretty amazing right?!

At its birth SM was seen as a somewhat obtrusive channel* and a tad too forward for it’s time. You see, society back then was not quite ready to publicise their personal lives to all humanity and so they steered away from the hype…boy have we changed. Nowadays we fanatically run towards the hype and generally don’t mind broadcasting our lifestyles or expressing our opinions to the human race. What has happened to us?


Nice Grovo. Go on, check them out you guys > and mull over this…”Social media is an entire industry.” Do you know its inner workings?

SM has many attractive qualities but the two to highlight would be its ability to break down individuals’ idiosyncratic walls and allow businesses to connect with their customers in an interpersonal way. Our current technological environment enables businesses to use SM as a marketing tool and adapt its offerings akin to Instagram and Twitter into their daily practices.

Businesses that use social media are able to:

  • Enhance their brand visibility
  • Create stronger relationships with their customers
  • Showcase and promote new products
  • Inform customers of their latest news

What’s more, and I find this very cool, businesses that successfully exploit SM have a knack to convert their employees and customers into sales representatives (clever opportunists!). Businesses who do this evolve into what’s called social organisations, encouraging resourceful collaboration between their workforce and customers and building stronger support communities.

Last of all, to close shop I would like to shine some light on socio-technical systems. What are they? I’ve come to understand that it is a multifaceted process that involves both people and technology, working collectively to produce a system that is of value to both businesses and their end users. I would say that this WordPress blog site is a good example of a socio-technical system. It is an intricate structure that has many technical facets (HTML codes, icons and links) that unite and rely on each others individual functionality to not only make the site work successfully but to please the user. As a socio-technical system it supports the connection between the technical sphere of computer software and the human exchangeComplexity Academy, an e-learning site stated that socio-technical systems is…

“an approach to overcoming the problems of optimizing either the social or technical side to a project in isolation” and that it is a more “holistic method for developing synergistic relations between both areas that create optimal solutions for the system as a whole.”


Jue, A.L., Marr, J.A. Kassotakis, M.E. (2010). Social Media at Work: How Networking Tools Propel Organisational Performance, 41-77.